Branding February 4, 2016

Top 3 Graphic Design Trends in 2016

With 2016 in full swing, we decided to take a look at some of the most important graphic design trends that are sure to influence demands of our clients and expectations of the buying public, plus keeping to our recent theme of Top 3, we broke each element down; let’s take a look…

Focus on the User

The large focus on the overall user experience (UX) will remain to be of significant importance this year and beyond. As our understanding of design deepens, we become increasingly aware of just how critical it is to take user’s needs into account at absolutely every stage in the lifecycle of our projects.

When it comes to the design of modern mobile applications and websites, a UI-only design approach simply won’t cut it any longer. The more intertwined technology becomes with our daily lives, the more we need to be able to effectively encompass all aspects of user’s interaction with the end goal of creating something highly usable, engaging, and share-worthy.

A UX design gives us the much needed holistic approach to design and problem solving. It helps us precisely identify our target audience and deliver the best product possible. The best thing is that, for many people, a UX-centric approach is completely natural; they just don’t know that there’s a name for it.

The Blending of Apps and Websites

We live in a post-desktop world, where more searches are coming from mobile devices than from desktop computers. People love the convenience of their smartphones and the fact that they can take them with them anywhere. In fact, for new generations of web users, mobile is the default way of doing things. These people are used to design and usability paradigms of mobile applications, and they carry these experiences with them to other areas.

Website owners will understandably want to be right on the front lines of development and innovation. Underlying technologies such as HTML5, jQuery, Node.js, and hybrid mobile frameworks, such as Apache Cordova, will help meet criteria of a new generation of users.

We can expect to see functionality previously known only from mobile applications being incorporated into regular and hybrid webpages. These new websites will have a higher degree of interactivity, better optimisation for speed, and will be tailored to individual users, just like mobile applications.

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