Driving Your Business to Online Success
We acknowledge that online marketing is to most, an absolute mystery, and often therefore, seen as a waste of money and time.
This is one of the reasons we provide digital and online marketing services differently to many other providers out there – It is our mission to insure that each and everyone of our clients understand exactly what it is we are working on, why and how it is making a huge difference to their business.
We do this in a number of ways, but the leading function, is we actually offer education to our clients (should they wish) so that when we talk to them about strategies and campaigns, it is no longer a mystery, and therefore it will help them to make informed decisions on their own, rather than having to put all of their decision making over to their service provider.
There are various levels of digital marketing, and not all apply to everyone.
Our team will first of all provide you with a FREE site analysis, which is where between us, we can assess exactly where your site is currently ranking, and then allow us to present to you, which campaigns are most likely to suit your expectations and targets.
Your account manager will then talk you through the various activities that you may wish to program into your digital campaign.
Activities such as:
The most effective and ‘organic’ approach is the on and off page SEO. If you refer to the infographic, you will see the five phases of site SEO, and how we work through these with you.
PHASE 1: The site assessment phase, will allow us to learn more about your business identify it’s market and find your competitors.
During this phase, we will then begin the process of sourcing the ‘keywords’ that will drive the relevant traffic to your site. The keywords are the expressions and words likely to be used by your target market, when entering search criteria into a search engine, such as google.
DID YOU KNOW: 90% of a campaigns success relies on the proper selection of keywords.
PHASE 2: Based on your industry, competition and the inherent characteristics of your site, we will create a strategy that aims to match or beat the competition taking your website’s structure, code and digital footprint distribution called the Campaign Roadmap.
We requisition SEO professionals, Writers, Analysts, Webmasters and seasoned experts with over a decade of successful web experience to organise activities that drive success in the shortest time possible
You will get real time reports straight away, by gaining access to your own dashboard, which shows how you are tracking for traffic, actions, spend amount and more.
PHASE 3: We identify the technical elements of your site that require improvement to drive better track performance.
We match the search phrases to the pages on your site and evaluate if your website sends the correct semantic signals to Search Engines regarding their value proposition, product or service
We create algorithmically appealing content and match it to your marketing language to penetrate Search Filters and reach your target audience
FACT: 70% of ranking success in small markets is attributed to On-Page factors
PHASE 4: We look over your digital foot print and build our campaign based on the referral information about your website
We analyse your anchor texts to create a natural and balanced on-page profile
We acquire in bound links to your site with our proprietary out-reach program that obtains referral backlinks from unique publishers online, month over month
Back-links still contribute to over 60% of rankings in search
PHASE 5: As a company, we have heavily invested in technology to provide you with real time reporting and collaboration through our proprietary user dashboard
Our dashboard integrates Analytics, Social and Search Console data to allow business owners holistic access to the most important marketing data about their site and show project progress on Desktop, Tablet or Mobile
We generate Reports and Analysis online and in realtime
PROOF: Over 80% of ROI opportunity is found through Analytics and Periodic Reporting
Due to board requirements, we had to produce a tangible ROI on our digital marketing investment. It took about 3 months for the website traffic to take a significant turn upwards and we started to see a healthy increase in our lead volume, surprising and a huge relief too.
There is a big difference between being a good writer and being a good content marketer. A combination of writing and marketing skills is required to produce quality content for websites and online campaigns.
The first step to becoming an effective content marketer is by developing good writing skills. Readers will not buy into your ideas if you do not know how to write well, no matter how much effort you put into marketing them.
With knowledge on how to write creatively, our publishing house produces original content that informs and engages. Their extensive storytelling skills help them write professional content for specific audiences with ease.
Knowledge on the basics of marketing allows our writers to hone their writing style based on industry standards and ethics. Their knowledge in marketing allows them to develop and use content in business context so you can gain more leads and sell your brand more effectively.
We make sure the content that appears on your website’s pages are unique, relevant and informative. Our on-page content aims to create a richer user experience and encourages visitors to bookmark your site and come back for more.
Press releases allow you to make announcements about new products, services or website features. Our press releases help increase brand awareness through authoritative news and information channels.
Downloadable e-books, Guides, Infographics and White Papers
These types of content provide in-depth information about industry- related topics. Definitive guides, eBooks, infographics and white papers can serve as materials that will turn your visitors into loyal customers.
Electronic newsletters are publications that reach out to your readers directly via e-mail. Our newsletters contain company news, product or service announcements, summaries or new content on your blog.
Video and Webinars
With the rising popularity of video streaming websites and scripts, educational videos and webinars are becoming a valuable way of communicating with your users. The creative and engaging videos we produce will remind your audience that you are a reliable information resource.
Informative Blogs, Posts and Magazine Articles
We develop, write and publish informative articles on internal or external blogs and online magazine sites. Our articles establish a good reputation for your brand by giving it a voice and personality.
Our packages do not restrict your content to only one or two types. Cross-marketing through different media and channels extends your brand’s reach, improves your link profile and helps you understand your market’s behaviour better.
We have Fine-tuned our processes to make sure our publishing house produces only the best for your site. Our content team collaborates with SEO teams to develop relevant topics, create great content and distribute content to the right audience through the most effective channels.
Search engine algorithms now mimic user experience better than ever. Keyword-based content is no longer good enough to give your website the online visibility it needs. Including your target audience in our publishing house’s content development process is the key to “context” marketing.
Our deep understanding of search engines, market copetiveness, and high quality marketing capability, we provide you with an all corners service, so with the implementation of a solid content strategy, you will see an increase in organic traffic to your website. Quality content requires dedication and focus; there are no shortcuts.
There are many social media platforms active, and many of them with astounding active users globally, each and every day. This is why, we are huge advocates of using Social Media as a platform of many different business types.
Take Facebook as an example – there are 1.7 billion users on Facebook each month, and contrary to popular perception, the age demographic of those users are at an age and capability of making a business or consumer decision.
Due to our through understanding of Facebook and it’s users, we help you identify a high impact Facebook campaign. This will include the audience you want to reach, the times of day those people generally use Facebook, the types of words they relate to, the message you wish to deliver to them, and then measure the success of each campaign.
A successful Facebook campaign will include other businesses and your regular target market, connecting to our page (getting more likes!)
Page Post Engagement, which means you get your posts commended on, or perhaps shared.
Click throughs to your website itself is a big goal, as it generally stimulates website conversion rates.
I’M A LOCAL: Facebook is an amazing tool for targeting your local community, and letting your local traffic know all about you in real time.
Local promotions are an excellent way to drive more traffic to your Facebook page, as well as driving conversions on your website or inside your physical shop or showroom.
By using the Facebook backend reporting, we provide you with detailed data upon the gender, age and location of your posts visitors. This data is extremely valuable in determining whether we are reaching the exact target market your business needs.
Develop a strategic communication plan in how you and your business communicate consistently with your market
Grow your business by increasing the trust your market has in your brand and the products and services you deliver
Support for the formation of the company’s image or brand using the multimedia capabilities of social networking
With continuous development, your business will continue to improve in its quality, as well as its profits
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